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About Me
- Carole Lamarque
- ° She works closely with business to define customer strategy, to proactively use customer insights to identify business development, corporate benefits & to educate, train the enterprise about the benefits of using customer experience and knowledge, not only to drive new marketing approaches, but also to inform other functions like customer service, sales channels & product management. ° Activities and Societies: Solvay HEC Master Marketer with >10 years experience in Segment Marketing, having started at Belgian Shell in 1994, and moving to Belgacom in 1999. As Belgacom’s Senior Marketing Strategy Manager, Carole was responsible for Marketing for mid-long planning & strategic implementation Customer Centric focused programs. In 2007 she went for Telecom & Media convergence by taking a new challenge at Sanoma Magazines Belgium as Business Unit Manager Mobile. ° The Vlerick Business School, Master in Innovation & Enterpreneurship broadened her marketing know how, with the ability for change management within large organizations.
Mobile Broadband
ReplyDeleteThe GSMA’s Mobile Broadband initiatives focus on the development of a ubiquitous Mobile Broadband infrastructure and the proliferation of Internet-connected mobile devices. With the world’s mobile connections now numbering four billion - nearly 100 million of which are Mobile Broadband - and with 1.1 billion fixed broadband lines reaching only one sixth of the world’s population, the opportunities are vast.
At Mobile World Congress on Wednesday 18th February C-level executives from China Unicom, Google, Nokia Siemens Networks, Qualcomm, Skype , Telstra and Verizon Communications will unite at the "Mobile Broadband" and "Mobile Internet" sessions to explore Mobile Broadband uptake, how consumers are adapting, and how Internet services become even more compelling when married with always available Mobile Broadband. In addition, at the Mobile Broadband Showcase (Hall 2 - 2C37) the GSMA will be highlighting a number of Mobile Broadband implementations, including an HSPA+ demonstration, connecting a notebook with a device at peak rates of up to 21 Mbps, and more than 50 HSPA devices including netbooks, smartphones, USB modems, datacards and wireless routers.
Mobile Lifestyle
The GSMA’s Mobile Lifestyle initiatives concentrate on the cross-industry creation of innovative services that combine web attributes with mobility to make services, such as banking or entertainment, far more compelling.
Chris DeWolfe, CEO and Co-founder of MySpace will be sharing his perspective on the role of the mobile industry in entertainment at the Mobile Backstage conference on Thursday 19th February at Mobile World Congress. The conference, which features both Kevin Spacey and will.i.am, will also tackle the technical challenges of delivering mobile services and commercial elements influencing mobile industry and entertainment partner collaboration.