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About Me
- Carole Lamarque
- ° She works closely with business to define customer strategy, to proactively use customer insights to identify business development, corporate benefits & to educate, train the enterprise about the benefits of using customer experience and knowledge, not only to drive new marketing approaches, but also to inform other functions like customer service, sales channels & product management. ° Activities and Societies: Solvay HEC Master Marketer with >10 years experience in Segment Marketing, having started at Belgian Shell in 1994, and moving to Belgacom in 1999. As Belgacom’s Senior Marketing Strategy Manager, Carole was responsible for Marketing for mid-long planning & strategic implementation Customer Centric focused programs. In 2007 she went for Telecom & Media convergence by taking a new challenge at Sanoma Magazines Belgium as Business Unit Manager Mobile. ° The Vlerick Business School, Master in Innovation & Enterpreneurship broadened her marketing know how, with the ability for change management within large organizations.
EXTREMLY interesting presentation!
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