m.humo.be: persbericht

Michel Georgis, Executive Vice President Consumer Business Unit & CEO Proximus: “Proximus is blij met deze innovatie die zowel bestaande gebruikers van mobiel internet als Humo lezers die nog geen mobiel internet gebruiken zal aanspreken. De M.humo.be is een mooi voorbeeld van een multi media site, waarop alle voordelen van het beste 3G netwerk van België tot zijn recht komen“

m.humo.be: persbericht

Yannic Beckers, Algemeen Directeur Paratel: “Innovatie is belangrijk, maar het moet werken. Het bouwen van een mobiele multimediasite vergt specifieke kennis. We hebben voor dit project echt ons ding kunnen doen: een volledige one-stop-shop aanpak. Ik ben fier op het resultaat.“

m.humo.be: persbericht

Gaetan Van Maldegem, Country Director Coca-Cola Benelux: “Voor Coca-Cola zijn innovatie en creativiteit belangrijk in al onze marketingcampagnes zowel offline als online. Door als eerste te adverteren op m.humo.be gaan we nu nog een stap verder. Coca-Cola en m.humo.be sluiten bovendien perfect bij elkaar aan: Coca-Cola is aanwezig op de vele evenementen, concerten en festivals die HUMO aan zijn lezers zal aanbevelen. Onze steun aan m.humo.be laat ons ook toe de link te leggen tussen het offline en online gebeuren.“

m.humo.be: persbericht

Aimé van Hecke, CEO van Sanoma Magazines Belgium: "We zijn verheugd om te kunnen blijven innoveren, ondanks economisch moeilijke tijden. Op mobiel internet verwachten mediagebruikers naast innoverende technologieën ook relevante inhoud. De lancering van M.humo.be is voor Sanoma Magazines Belgium een nieuwe strategische stap in de publicatie van onze sterke content op nieuwe platformen. We hebben deze innovatie kunnen waarmaken dankzij de samenwerking met sterke partners zoals Coca-Cola, Paratel-Enmovi en Proximus."

http://www.youtube.com/watch?v=GnpM4w9A5RQ

m.humo.be: persbericht

Die ochtend op uw gsm
Humo gaat mobiel

VIDEO DEMO : http://www.youtube.com/watch?v=GnpM4w9A5RQ

Vandaag lanceert het weekblad Humo één van de allereerste Belgische multimediasites voor gsm's: m.humo.be, de mobiele tegenhanger van www.humo.be.

Mobiele websites staan aan de vooravond van de doorbraak. Ter illustratie: van de 200 miljoen gebruikers van de socialenetwerksite Facebook surfen er al meer dan 30 miljoen via hun gsm, en die groep is haast 50 procent actiever dan pc-gebruikers. Sites aangepast aan dit nieuwe medium, met de klemtoon op gebruiksgemak en toegankelijkheid, hebben de toekomst.

Met m.humo.be bedient Humo de lezer meer dan ooit op zijn wenken. Wie op koopjesjacht is, kan zich in drukke winkelcentra laten gidsen door Humo's muziek-, boeken-, film- en dvd-selectie. Wie op de valreep wil weten of er nog wat te beleven valt die dag, is één klik verwijderd van Humo's agenda of, voor thuisblijvers, Humo's tv-gids. Populaire rubrieken als Uitlaat zijn in een handomdraai te volgen. Met andere woorden: instantinformatie en -entertainment voor de mobiele surfer, overal en altijd.

m.humo.be is op zich helemaal gratis. Gebruikers hebben alleen een gsm met internettoegang nodig en een gsm-abonnement dat mobiel surfen mogelijk maakt.

Om de lancering te vieren, presenteert Gunter Lamoot, winnaar van Humo's Comedy Cup 2005, elke werkdag exclusief op m.humo.be een nieuwe aflevering van zijn '2½ Minuut Lamoot Show'.

Sanoma Magazines Belgium ontwikkelde het state-of-the-art platform van m.humo.be met de steun van Coca-Cola, Paratel-Enmovi en Proximus.

Twitter's Marketing Power Going to Waste?

• Twitter used as a marketing tool by just 2%
• Viral marketing, blogs & podcasts used by over 5%
• Online advertising was used by 35%.
• The most popular form of marketing, direct email, with over 45% adoption
• Potential advantages of Twitter are outweighed by inertia

The Internet is buzzing with discussion on exactly how the social-network site Twitter can turn its business into profit. With a simple purpose--short message sharing--and millions of users you'd think it'd be easy. But some new research by Webtrends has cast doubt on the idea that advertising could be the way to Twitter will do it.

The research was designed to probe how businesses in Europe exploit social networking sites for marketing, and the results show that Twitter was used as a marketing tool by just 2% of the companies surveyed. Viral marketing, blogs and podcasts were all used by over 5% of the group. Online advertising was used by 35%. The most popular form of marketing is the oldest technique among all the options--direct email, with over 45% adoption.
Essentially WebTrends research has found that though Twitter is a free and fast tool ripe for exploitation by marketing departments, it's just not being utilized (most Twitter users are probably happy to hear this). The reasons why aren't probed by the research, but they're pretty easy to guess: Twitter is very new, and people aren't at all sure how to best exploit it. It's far simpler to stick with what you know.
Twitter has no specific tools in place to let you use it as a marketing tool yet--there are no advertising panels for sale for example. But it's perfectly possible to use it in its current mode--it just requires a more a hands-on approach, attracting followers to your Twitter feed, monitoring interactions, engaging in conversations and being careful not to bombard them with information. It's also arguable that Twitter usage is less in Europe than in the U.S. for regional reasons, with U.S. companies happier to swiftly embrace new technology.
The WebTrends data remains fascinating, though, running head-to-head with the research performed by Facebook recently implying Twitter-like stream feeds are two to four times more effective than other online methods of communication for getting your message to a larger audience.
For the time being it seems the potential advantages of Twitter are simply being outweighed by the inertia of older advertising methods: your inbox will be stuffed with more advertising junk mail for a while before your Twitter feed is. It's also something for Twitter to take note of--if it is to earn cash from its business, direct advertising may not be the best way to do it. On the other hand, luring marketers into a new technology before it's fully ripened can be just as problematic, as the current state of Second Life clearly illustrates.

Source : www.fastcompany.com BY KIT EATON Apr 10, 2009

Twitter Traffic Explodes.. And Not Being Driven by the Usual Suspects!

° Worldwide visitors to Twitter approached 10 million in February 2009, up an impressive 700+% YOY
° 18-24 year olds, the traditional social media early adopters, are actually 12% less likely than average to visit Twitter
° 25-54 year old crowd that is actually driving this trend
° 45-54 year olds are 36% more likely than average to visit Twitter, making them the highest indexing age group, followed by 25-34 year olds, who are 30 percent more likely.

Twitter seems to be just about everywhere these days, infiltrating pop culture and challenging traditional communication channels as people answer the simple Twitter question, “What are you doing?” Many people have hopped on the Twitter bandwagon - from businesses to celebrities to professional sports players to President Obama.

Over the past several months, comScore has watched how quickly traffic to Twitter has exploded. Worldwide visitors to Twitter approached 10 million in February, up an impressive 700+% vs. year ago. The past two months alone have seen worldwide visitors climb more than 5 million visitors. U.S. traffic growth has been just as dramatic, with Twitter reaching 4 million visitors in February, up more than 1,000% from a year ago.

Reuters reporter Alexei Oreskovic recently authored an interesting blog post about the demographics of Twitter users. What he discovered was that 18-24 year olds, the traditional social media early adopters, are actually 12 percent less likely than average to visit Twitter (Index of 88). It is the 25-54 year old crowd that is actually driving this trend. More specifically, 45-54 year olds are 36 percent more likely than average to visit Twitter, making them the highest indexing age group, followed by 25-34 year olds, who are 30 percent more likely.

The skew towards older visitors, although perhaps initially surprising for a social media site, actually makes more sense than you might think at first. With so many businesses using Twitter, along with the first generations of Internet users “growing up” and comfortable with technology, this is a sign that the traditional early adopter model might need to be revisited. Not only teenagers and college students can be counted among the “technologically inclined,” which means that trends are much more prone to take off in older age segments than they used to. And with those age 25 and older representing a much bigger segment of the population than the under 25 crowd, it might help explain why Twitter has expanded its reach so broadly so quickly over the past few months.

Source : http://www.comscore.com ° By Sarah Radwanick