PERSBERICHT
14 juli 2010
Sanoma Magazines iPhone survey:
"Vrouwen en hun… iPhone"
• 60% van deze vrouwen surft minstens 1 keer per week via hun iPhone op het internet
• 4 op 10 vrouwen toegeeft zich pas heel recent een iPhone te hebben
• 75% kiest voor gratis applicaties met advertenties boven betalende
Sanoma Magazines Belgium voerde in het tweede kwartaal van 2010 een nationaal onderzoek uit naar de gebruikgewoontes van de iPhone bij vrouwen.
Tijdens het onderzoek werd gepeild wie over de populaire Apple smartphone beschikte en waar en hoe het toestel werd aangekocht. Daarnaast waren de onderzoekers geïnteresseerd in het internet-gedrag van de gebruikers: hoe gebruiken ze applicaties en hoe populair zijn sociale netwerken als Facebook en Netlog?
Naast het traditionele internet is er de laatste jaren een nieuwe, onomkeerbare tendens in aantocht, namelijk mobiele internet via een gsm of geavanceerd telefoontoestel (smartphone). Alleen al het Belgische mobiele internetgebruik zal volgens het Amerikaanse onderzoeksbureau Forrester verdrievoudigen tot 28% in 2014. Consumenten willen immers niet enkel ‘zelf’ bepalen welke informatie ze consulteren, ze willen ook bepalen hoe, waar en wanneer ze dat doen.
Waar staat de vrouw in deze evolutie? Welke vrouwen beschikken over een iPhone en wat doen ze ermee? Wij hebben de vrouwen opgesplitst in groepen die overeenkomen met onze magazinetitels, en dit is het resultaat:
Magazinetitels met een hoger sociaal profiel kennen een hogere iPhone-penetratie. Feeling vormt hierop een uitzondering met een relatief lage penetratie van 1,7%, terwijl de penetratie bij Flair (3,7%) en Libelle (2,4%) boven het vrouwelijk gemiddelde ligt (1,7%). Uit de studie blijkt ook dat 44% al langer dan één jaar een iPhone heeft, terwijl 4 op 10 vrouwen toegeeft zich pas heel recent een iPhone te hebben aangeschaft of het toestel als geschenk kreeg.
60% van deze vrouwen surft minstens 1 keer per week via hun iPhone op het internet, vaak via een draadloze internetverbinding binnen- of buitenshuis. Hierbij consulteren ze meestal de zoekmachine Google, de sociale netwerksite Facebook of websites van kranten. Liefst 77 % van de 5.500 ondervraagde vrouwen is lid van Facebook, waarbij 1 op de 3 ten minste één keer per dag haar profiel nakijkt. Bij 15 tot 24-jarigen zit 60% via haar iPhone op de sociale netwerksite. De penetratie van Netlog bij iPhone-bezitters is in vergelijking met Facebook verwaarloosbaar. Het relatief hoge percentage bij 55+ doet vermoeden dat ze niet weten waar Netlog voor staat. Vrouwen die niet mobiel surfen geven aan dat ze de vaste computer verkiezen boven het mobiel telefoontoestel.
De studie toont ook aan dat 60% ooit zelf een applicatie of “app” op haar toestel installeerde, vaak via het iPhone beheerprogramma iTunes. Slechts 1 op 3 vrouwen deed dit zelf. Maar liefst 75% kiest voor gratis applicaties met advertenties boven betalende.
We mogen dus stellen dat mobile applicaties in een sneltrein zitten en dat we een mooie toekomst mogen verwachten voor alles wat mobiel internet aangaat.
Contact:
Carole Lamarque
Business Unit Manager Sanoma Magazines Belgium
+32 478 33 7000
c.lamarque@sanoma-magazines.be
Wednesday, July 14, 2010
Wednesday, December 2, 2009
Ten Predictions For The E-Reader/E-Book Market In 2010
Ten Predictions For The E-Reader/E-Book Market In 2010
This has been a breakout year for e-readers and e-books—device sales will have more than tripled by the end of this year, and content sales are up 176% for the year. But next year will be anything but boring. Here are Forrester’s predictions for 2010:
1. E Ink will lose its claim to near-100% market share for e-reader displays. Next year will see the first devices that are marketed as “e-readers” but that don’t exclusively use E Ink displays. Competition will come in three forms: 1) cheaper substitutions for E Ink that use the same electrophoretic display technology; 2) dual-screen devices that have both an E Ink and an LCD screen; and 3) devices that use an entirely different display technology, such as transflective LCD or OLED.
2. Dual-screen mobile phones and netbooks will eat into e-reader demand. Most consumers don’t read enough to justify buying a single-function reading device, and according to Forrester’s data, more consumers already read e-books on mobile phones and PCs than on e-readers. Consumer electronics manufacturers will tap into the growing digital reading trend by launching new versions of their devices with reading-optimized screens. Mobile phones like the Samsung Alias 2 already have secondary E Ink screens, which could be repurposed for reading rather than typing or time-telling. Netbooks will also launch with dual E Ink/LCD screens, like the Asus EEE PC prototype that debuted at CeBIT in 2009. Since some e-readers will launch with dual-screens, too, like the E Ink/LCD Entourage Edge, the main difference between these devices and dual-screen netbooks will be software and marketing.
3. Apps will make non-reading devices more e-book-friendly. E-readers like the Kindle have catalyzed demand for digital reading: e-books have been around for more than a decade, but no one bought them before Amazon (NSDQ: AMZN) made it convenient to buy and consume them. But the market for e-books is not limited to e-readers. This year gave us oodles of apps for the iPhone (Gizmodo called e-books the new fart apps), the B&N app for smartphones and PCs, and the beginning of apps for portable gaming devices like the Sony (NYSE: SNE) PSP and Nintendo DS. Next year will see more e-book apps on more devices. These apps will make it easier to view reading content on non-reading-optimized devices, which will provide a “good enough” experience for the majority of consumers who don’t read enough to justify buying a single-function e-reader, and will provide multiplatform convenience for consumers who do own e-readers.
4. eReaders will get apps, too. As anyone with an iPhone knows, apps are where the magic happens: They make the device infinitely more useful. iRex Technologies, which has a B2B e-reader business in Europe and is launching its first consumer-targeted e-reader in the U.S. in December, will release an SDK (software development kit) so that software developers can make their own apps for the iRex DR800SG. We wouldn’t be surprised to see Amazon launch a Kindle app store, too. What kind of apps, you say? We think anything from a social-reading app from Goodreads to an enterprise app from Microsoft (NSDQ: MSFT) or Oracle would make e-readers vastly expand the possibilities for consumers and businesses.
5. Amazon will launch a suite of new touchscreen e-readers. Awkward Kindle keyboard, begone! We think 2010 will bring several entirely new e-readers from Amazon, featuring touchscreens, color (by the end of the year), and flexibility (e.g., displays that don’t require a glass backpane, so they’ll be less prone to breakage). These new devices will keep Amazon in the news and top-of-mind for consumers who are considering buying e-readers.
6. B&N will steal market share from Amazon and Sony. This year was a setup year for B&N, and 2010 will see its efforts start to pay off. In 2009, B&N acquired Fictionwise, launched its own eBookstore and reading app for mobile phones and PCs, announced partnerships with e-reader manufacturers Plastic Logic and iRex, and launched its own Nook e-reader (which it promptly sold out of). In 2010, B&N will rack up significant sales of Nooks and e-books, as some consumers look for an Amazon alternative. Sony will launch its own new devices, and will work on improving the software and book-buying experience. B&N will end up taking market share from both Amazon and Sony, but Amazon will retain its dominant position as market leader.
7. E-book content sales will top $500 million in the U.S. In the first three quarters of 2009 (through September), U.S. e-book content sales have more than doubled from a year ago: Wholesale revenues reported to the AAP for January through September 2009 top $109 million, compared with $52.4 million for all of 2008. And these numbers tell only part of the story: AAP data represents wholesale, not retail, revenue; what the retailer collects from the consumer could be more (or less) than what the retailer pays to the publisher. In addition, AAP data represents only a subset of trade e-book publishers, and it excludes major markets like education, libraries, and professional electronic sales. This means that AAP data, while directionally useful, far under-reports the true size of the e-book content market. Considering the growth rate of e-book trade sales (up 176% year-to-date), we think it’s reasonable to project overall e-book revenue will top $500 million in the U.S. in 2010.
8. E-textbooks will become more accessible, but sales will be modest. If you’re holding your breath waiting for the electronic textbook market to take off, slowly start exhaling, because it won’t happen in 2010. Despite the hullabaloo from Amazon about the Kindle DX, the device is a dud for textbooks. Students who have tested them at Northwestern and at Suffolk University that we’ve spoken to complain not just about shortcomings of the device, but more importantly, about the lack of content—they say they wouldn’t mind shelling out for a new device if they could get all their textbooks on it. In 2010, this isn’t likely to happen. Why? Publishers aren’t ready to relinquish control over how their content is sold and displayed. For example, the publisher-owned CourseSmart has a substantial content catalog for online subscription but isn’t available on portable devices other than iPhones, and won’t be available on new, textbook-optimized devices like the Entourage Edge because of the proprietary format and DRM that CourseSmart uses.
9. Magazine and newspaper publishers will launch their own apps and devices. Magazine and newspaper publishers aren’t satisfied with the way their content looks and acts on the Kindle and Sony Readers—they want color, video, interactivity, the ability to sell ads and control the subscriber relationship. Old media moves slowly, but in 2010 we’ll see them crawling towards some solutions. Time Inc.‘s John Squires is spearheading an effort to get other magazine publishers together in a joint venture, which would sell access to digital versions of their magazines that could be consumed on portable devices. The publishers hope this will give them more leverage with partners like Apple (NSDQ: AAPL) and Amazon, and will help them develop standards around how to display magazine content and ads. On the device front, the Hearst-funded FirstPaper promises to launch a newspaper-optimized eReader (we’ve seen it, it’s nice), and will focus on helping publishers with the back-end processes of getting their content and ads onto multiple portable devices, not just its own.
10. China, India, Brazil, and the EU will propel global growth, but the U.S. will still be the biggest market. Right now, the U.S. is the biggest market for e-readers and e-books, and that won’t change in 2010. But the rest of the world will start to catch up. At least five new e-readers will launch in China (distributed through China Mobile), and two in India, which currently doesn’t have any homegrown products. Brazil has latent demand that some entrepreneurial company will tap into, and Europe, too, shows potential for e-book growth. According to a recent Forrester survey of 14,536 online consumers in the UK, France, Germany, Spain, Italy, the Netherlands and Sweden, 4% of consumers in these countries reported having paid for e-books in the past month, and 19% said they’d be willing to pay for e-books in the future.
Have your own predictions? Post them here or tell us about them on Twitter @srepps and @jmcquivey.
Sarah Rotman Epps and James McQuivey are analysts at Forrester Research, where they serve, and contribute to the Forrester blog for Consumer Product Strategy professionals.
http://paidcontent.org/article/419-ten-predictions-for-the-e-book-market-in-2010/
This has been a breakout year for e-readers and e-books—device sales will have more than tripled by the end of this year, and content sales are up 176% for the year. But next year will be anything but boring. Here are Forrester’s predictions for 2010:
1. E Ink will lose its claim to near-100% market share for e-reader displays. Next year will see the first devices that are marketed as “e-readers” but that don’t exclusively use E Ink displays. Competition will come in three forms: 1) cheaper substitutions for E Ink that use the same electrophoretic display technology; 2) dual-screen devices that have both an E Ink and an LCD screen; and 3) devices that use an entirely different display technology, such as transflective LCD or OLED.
2. Dual-screen mobile phones and netbooks will eat into e-reader demand. Most consumers don’t read enough to justify buying a single-function reading device, and according to Forrester’s data, more consumers already read e-books on mobile phones and PCs than on e-readers. Consumer electronics manufacturers will tap into the growing digital reading trend by launching new versions of their devices with reading-optimized screens. Mobile phones like the Samsung Alias 2 already have secondary E Ink screens, which could be repurposed for reading rather than typing or time-telling. Netbooks will also launch with dual E Ink/LCD screens, like the Asus EEE PC prototype that debuted at CeBIT in 2009. Since some e-readers will launch with dual-screens, too, like the E Ink/LCD Entourage Edge, the main difference between these devices and dual-screen netbooks will be software and marketing.
3. Apps will make non-reading devices more e-book-friendly. E-readers like the Kindle have catalyzed demand for digital reading: e-books have been around for more than a decade, but no one bought them before Amazon (NSDQ: AMZN) made it convenient to buy and consume them. But the market for e-books is not limited to e-readers. This year gave us oodles of apps for the iPhone (Gizmodo called e-books the new fart apps), the B&N app for smartphones and PCs, and the beginning of apps for portable gaming devices like the Sony (NYSE: SNE) PSP and Nintendo DS. Next year will see more e-book apps on more devices. These apps will make it easier to view reading content on non-reading-optimized devices, which will provide a “good enough” experience for the majority of consumers who don’t read enough to justify buying a single-function e-reader, and will provide multiplatform convenience for consumers who do own e-readers.
4. eReaders will get apps, too. As anyone with an iPhone knows, apps are where the magic happens: They make the device infinitely more useful. iRex Technologies, which has a B2B e-reader business in Europe and is launching its first consumer-targeted e-reader in the U.S. in December, will release an SDK (software development kit) so that software developers can make their own apps for the iRex DR800SG. We wouldn’t be surprised to see Amazon launch a Kindle app store, too. What kind of apps, you say? We think anything from a social-reading app from Goodreads to an enterprise app from Microsoft (NSDQ: MSFT) or Oracle would make e-readers vastly expand the possibilities for consumers and businesses.
5. Amazon will launch a suite of new touchscreen e-readers. Awkward Kindle keyboard, begone! We think 2010 will bring several entirely new e-readers from Amazon, featuring touchscreens, color (by the end of the year), and flexibility (e.g., displays that don’t require a glass backpane, so they’ll be less prone to breakage). These new devices will keep Amazon in the news and top-of-mind for consumers who are considering buying e-readers.
6. B&N will steal market share from Amazon and Sony. This year was a setup year for B&N, and 2010 will see its efforts start to pay off. In 2009, B&N acquired Fictionwise, launched its own eBookstore and reading app for mobile phones and PCs, announced partnerships with e-reader manufacturers Plastic Logic and iRex, and launched its own Nook e-reader (which it promptly sold out of). In 2010, B&N will rack up significant sales of Nooks and e-books, as some consumers look for an Amazon alternative. Sony will launch its own new devices, and will work on improving the software and book-buying experience. B&N will end up taking market share from both Amazon and Sony, but Amazon will retain its dominant position as market leader.
7. E-book content sales will top $500 million in the U.S. In the first three quarters of 2009 (through September), U.S. e-book content sales have more than doubled from a year ago: Wholesale revenues reported to the AAP for January through September 2009 top $109 million, compared with $52.4 million for all of 2008. And these numbers tell only part of the story: AAP data represents wholesale, not retail, revenue; what the retailer collects from the consumer could be more (or less) than what the retailer pays to the publisher. In addition, AAP data represents only a subset of trade e-book publishers, and it excludes major markets like education, libraries, and professional electronic sales. This means that AAP data, while directionally useful, far under-reports the true size of the e-book content market. Considering the growth rate of e-book trade sales (up 176% year-to-date), we think it’s reasonable to project overall e-book revenue will top $500 million in the U.S. in 2010.
8. E-textbooks will become more accessible, but sales will be modest. If you’re holding your breath waiting for the electronic textbook market to take off, slowly start exhaling, because it won’t happen in 2010. Despite the hullabaloo from Amazon about the Kindle DX, the device is a dud for textbooks. Students who have tested them at Northwestern and at Suffolk University that we’ve spoken to complain not just about shortcomings of the device, but more importantly, about the lack of content—they say they wouldn’t mind shelling out for a new device if they could get all their textbooks on it. In 2010, this isn’t likely to happen. Why? Publishers aren’t ready to relinquish control over how their content is sold and displayed. For example, the publisher-owned CourseSmart has a substantial content catalog for online subscription but isn’t available on portable devices other than iPhones, and won’t be available on new, textbook-optimized devices like the Entourage Edge because of the proprietary format and DRM that CourseSmart uses.
9. Magazine and newspaper publishers will launch their own apps and devices. Magazine and newspaper publishers aren’t satisfied with the way their content looks and acts on the Kindle and Sony Readers—they want color, video, interactivity, the ability to sell ads and control the subscriber relationship. Old media moves slowly, but in 2010 we’ll see them crawling towards some solutions. Time Inc.‘s John Squires is spearheading an effort to get other magazine publishers together in a joint venture, which would sell access to digital versions of their magazines that could be consumed on portable devices. The publishers hope this will give them more leverage with partners like Apple (NSDQ: AAPL) and Amazon, and will help them develop standards around how to display magazine content and ads. On the device front, the Hearst-funded FirstPaper promises to launch a newspaper-optimized eReader (we’ve seen it, it’s nice), and will focus on helping publishers with the back-end processes of getting their content and ads onto multiple portable devices, not just its own.
10. China, India, Brazil, and the EU will propel global growth, but the U.S. will still be the biggest market. Right now, the U.S. is the biggest market for e-readers and e-books, and that won’t change in 2010. But the rest of the world will start to catch up. At least five new e-readers will launch in China (distributed through China Mobile), and two in India, which currently doesn’t have any homegrown products. Brazil has latent demand that some entrepreneurial company will tap into, and Europe, too, shows potential for e-book growth. According to a recent Forrester survey of 14,536 online consumers in the UK, France, Germany, Spain, Italy, the Netherlands and Sweden, 4% of consumers in these countries reported having paid for e-books in the past month, and 19% said they’d be willing to pay for e-books in the future.
Have your own predictions? Post them here or tell us about them on Twitter @srepps and @jmcquivey.
Sarah Rotman Epps and James McQuivey are analysts at Forrester Research, where they serve, and contribute to the Forrester blog for Consumer Product Strategy professionals.
http://paidcontent.org/article/419-ten-predictions-for-the-e-book-market-in-2010/
Wednesday, July 29, 2009
The Belgian Telecom majority shareholders
° Belgacom : CRM 4.9%
° Mobistar : FT 50.17%
° BASE : KPN 100%
° Telenet : Liberty Global 51.05%
The Belgian State is still majority shareholder of Belgacom, followed by Capital Research and Management, which holds 4.9% of the shares. France Telecom owns 50.17% of Mobistar and expectations are FT will increase its stake. BASE is 100% owned by KPN Group, with (again) Capital Research and Management as major shareholder in KPN. Investment funds and municipalities are shareholders in Telenet and VOO. The major shareholder of Telenet is Liberty Global (51.05%), followed by Fortis Investment Management (5.29%).
Source : l'Echo ° 28 July 2009 - Beltug
° Mobistar : FT 50.17%
° BASE : KPN 100%
° Telenet : Liberty Global 51.05%
The Belgian State is still majority shareholder of Belgacom, followed by Capital Research and Management, which holds 4.9% of the shares. France Telecom owns 50.17% of Mobistar and expectations are FT will increase its stake. BASE is 100% owned by KPN Group, with (again) Capital Research and Management as major shareholder in KPN. Investment funds and municipalities are shareholders in Telenet and VOO. The major shareholder of Telenet is Liberty Global (51.05%), followed by Fortis Investment Management (5.29%).
Source : l'Echo ° 28 July 2009 - Beltug
Tuesday, May 26, 2009
Is the Rapid Growth in Mobile Data Traffic Sustainable?
Is the Rapid Growth in Mobile Data Traffic Sustainable?
by davepring on May 14, 2009 - 09:42.
We already knew mobile broadband is riding the crest of wave. But the latest figures from Orange U.K. suggest that wave could soon become one of the giant breakers off the coast of Hawaii.
Orange says the monthly data traffic on its UK network has more than doubled to over 386,000 gigabytes in the past six months. Mobile data usage via dongles (the modems that plug into USB slots of laptops) has soared by a whopping 4,125% in 12 months, according to the latest Orange’s Digital Media Index.
But it isn’t all about dongles. The index, which covers the period from December to February, shows handset users are spending more time on social networking sites and downloading more videos, music and games. Encouragingly for Orange, traffic to its own portal has risen 63% to 176 million page impressions per month compared with the July to September period.
Orange’s figures suggest its 3.8 million mobile broadband customers are averaging about 100 megabytes a month each in data usage.
While Orange UK may be an extreme case, other operators’ first quarter reports indicate rapid growth in mobile data usage is also taking place in the many markets where HSPA-based services are now widely-available. While this is great news for the mobile industry, as ever, the challenge for operators is to ensure they can earn sufficient revenues from this additional traffic to build-out the capacity that will be required to accommodate ongoing exponential growth.
Although Orange UK’s mobile broadband customers rose 82% year-on-year in the year to the end of March, its revenues from mobile data services were up just 3.3% in the first quarter of 2009 compared with the same quarter of 2008. Is this kind of growth sustainable?
Source : http://www.mobileinnovation.org/node/13792
by davepring on May 14, 2009 - 09:42.
We already knew mobile broadband is riding the crest of wave. But the latest figures from Orange U.K. suggest that wave could soon become one of the giant breakers off the coast of Hawaii.
Orange says the monthly data traffic on its UK network has more than doubled to over 386,000 gigabytes in the past six months. Mobile data usage via dongles (the modems that plug into USB slots of laptops) has soared by a whopping 4,125% in 12 months, according to the latest Orange’s Digital Media Index.
But it isn’t all about dongles. The index, which covers the period from December to February, shows handset users are spending more time on social networking sites and downloading more videos, music and games. Encouragingly for Orange, traffic to its own portal has risen 63% to 176 million page impressions per month compared with the July to September period.
Orange’s figures suggest its 3.8 million mobile broadband customers are averaging about 100 megabytes a month each in data usage.
While Orange UK may be an extreme case, other operators’ first quarter reports indicate rapid growth in mobile data usage is also taking place in the many markets where HSPA-based services are now widely-available. While this is great news for the mobile industry, as ever, the challenge for operators is to ensure they can earn sufficient revenues from this additional traffic to build-out the capacity that will be required to accommodate ongoing exponential growth.
Although Orange UK’s mobile broadband customers rose 82% year-on-year in the year to the end of March, its revenues from mobile data services were up just 3.3% in the first quarter of 2009 compared with the same quarter of 2008. Is this kind of growth sustainable?
Source : http://www.mobileinnovation.org/node/13792
Monday, May 18, 2009
Wolfram 'search engine' goes live
A web tool hailed as a significant rival to search giant Google has gone live to the public.
It aims to give people direct answers to queries rather than send them to other sites where they may find what they are seeking.
The system is the brainchild of British-born physicist Stephen Wolfram.
Source : http://news.bbc.co.uk/2/hi/technology/8052798.stm
Sunday, May 17, 2009
Carole Lamarque has invited you to see a page from Fast Company:
Fast Company:
Is The Netbook Phenomenon Over? In a Way, Yes
BY KIT EATON New research by IDC points to falling sales of the chip that drives the majority of netbook PCs--Intel's Atom CPU. One suggestion is that the first quarter 33% drop is a sign that the netbook's rise to fame is on a down trend. In truth, that's not quite right. But the situation is complex.
Thanks
Source : http://www.fastcompany.com/blog/kit-eaton/technomix/netbook-phenomenon-over-way-yes
Tuesday, May 12, 2009
Press Release @16h on my blog today
m.humo.be: persbericht
Die ochtend op uw gsm
Humo gaat mobiel
Vandaag lanceert het weekblad Humo één van de allereerste Belgische multimediasites voor gsm's: m.humo.be
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